OverviewTwitter is an awesome, albeit single-threaded, experience. The challenge is that most of the modern digital world is rooted in multi-threaded multi-tasked scenarios. The personal blends with the professional. But that doesn't fit too terribly well with the way Twitter has been engineered by default. The need and desire to use multiple accounts is something that has quickly emerged as a core feature requirement in any decent Twitter-related user experience. This intersected with the ability to contextually follow people on Twitter really exposes who powerful ul.timate.info is. Now, using ul.timate.info, you can follow people from anywhere their Twitter link appears, from any or ALL of your accounts, with just 2 clicks. Pretty sweet, eh? |
Why?Once I had architected the ability to publish status updates to multiple any number of accounts at the same time, it quickly became apparent that other features in ul.timate.info could also be much more powerful if the same functionality was extended to them as well. Naturally, ability enabled innovation and following from multiple accounts was born. |